Our trainee Em?lie plays and sings in a band called Psy’Aviah. They made a song “Moments”, and Em?lie produced a beautiful, artistic and professional clip … that was banned this week from YouTube for being too violent and erotic.

No, go and try to find the violence and eroticism in this …

A nice movie on the history of marketing. Nice graphics too. The story is familiar though, and it would be nice if they did not only come up with the problem, but also with the beginning of a solution.

Anyhow, as I said, nice movie.

A short history of marketing from Michael Reissinger on Vimeo.

Last week a friend of mine was talking about his dire financial prospects, because he had lost some (virtual) money on his stock portfolio - which is not uncommon these days - but also because his whole family fortune and future inheritance was in a paper-producing company, and things don’t go really well in that sector. To quote him: “last year was one of our best ever, and still we didn’t make a profit”.

And it seems logic, of course, in times of digitalization, that this sector should suffer. Because traditional clients, like editors, that consume a lot of paper, like editors, would be looking to minimize these costs. After all, the added value of a newspaper or magazine is in the content, right?

But is this so logic? As Tyler Brul? of Monocle puts it: “you downgrade a consumer’s favourite product and you expect them to pay even more while you give them less?”. Read more

Onze Kristiaan was voorzitter van de CAA-Awards. En deed gisteren op Kanaal Z zijn relaas …

One of our clients works in a hypermodern building, and it has a hypermodern elevator. Which means all human factors have been eliminated to a maximum extent

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Ben ik nu de enige die deze advertentie leest als: “een Volkswagen is zo ingewikkeld dat iedereen naar de gebruikershandleiding moet teruggrijpen”? (Want geef toe, wie leest nu anders de handleiding van zijn auto?)

The magic is in the product, Bill Bernbach said. If that is true, and I think it is more truer than ever, then why do so few campaigns actually show the advantages and the differentiating points of the product? I for one always like an educational campaign: I always think it shows respect for your audience if you ask them to stay awhile with you while you’re explaining something, rather than just assuming they are either too lazy or too dumb to understand your explanation.

Therefore, then I think this VW site is well done - although the examples are maybe a bit simple, and I really don’t like the guy’s face. But that’s of course, subjective.