I am against creation, just for the sake of a new exciting technology. An idea should come in first place and than decisions have to be made about execution style. But doesn’t this make you wanna play?
Archive for February, 2009
Great technology!
This made my eyebrows frown
Cadburry is getting famous for its weird but striking commercials. I’m sure you all remember the Gorilla ad, which was of course already discussed on this blog. This time Cadburry released the follow up called Eyebrow Dance. Is this supposed to be good? At least the previous one had some decent music to it.
On the importance of attracting “eyeballs”
“Everybody is always collecting eyeballs. I’m wondering, once you’ve got all those eyeballs, what do you do with them?”
Matt Jones is NOT a fan of the advertising model online or on mobiles
Certus bakt het bruin
Gisteren in “Open Venster” in HUMO:
“Het “‘vermenselijken ‘ van varkentjes in een reclamespot door ze lieftallig voor te stellen in een gondel om op die manier de mensen aan te zetten om varkensvlees te kopen: hoe ver kan je gaan en hoe dom denken ze dat de consument nu werkelijk is? Jammer dat de maatschappij steeds harder wordt en dat de grens van fatsoen steeds verder verschuift. Zij die dit bedenken wensen we voor 2009 een dosis inlevingsvermogen toe”
Laat ons even een briefje terugschrijven, beleefd als we zijn:
Beste “naam en adres bekend”,
Interesting thought on the importance of “letting go”
“e-mail is for people who want to be on top of things. My job is to get to the bottom of things”
Planners of the world: adopt your new motto!
Oh Darling!
Just another picture of London: I can be so jealous when I see their packagings, or advertising. or, in this case, simply POS-communication (here at Marks & Spencer). Where, in our country, would you find a brand that has the guts to address its clients as “darling” ?
Barackberry
Almost a year ago I’ve written a comparison between Obama and the iPhone. Turns out, I had it all wrong. Read this brilliant piece by Laura Ries.
Name change
Jeroen Bouwman, whom I met at PSFK’s in London, told me a story about a commercial he also shows on his blog. It’s about brand name change, and it must be the first commercial ever announcing a brand name change that is really built on a true insight.
And that insight is that a name change is sometimes more than a name change; it’s a statement, a project, a bold move, a new identity, a next phase.
Brilliant insight. And a good commercial too.
Too bad it’s used to announce a brand name change where a strong brand name, with a personality, changes into a typical corporate, vague, faceless, anonymous, big-company, risk-averse brand name.
Tssss
