Return of the blogger

Yes, I know, I’ve been absent. What can I say? Things were hectic around here (they still are), and then I went on vacation.

First time in years that I didn’t bring my iPhone or any other smartphone, and I must say, it’s weird to notice how attached (read: addicted) to permanent internet connectivity one has become. So, yes, it was a form of cold turkey. But it allowed me to plunge into this very old technology, called “books”. And I’m happy to say I very much enjoyed “The Happy Soul Industry”. Not only because the book actually makes you feel good, but mainly because it’s about the first time I’ve seen the reality of advertising so well described. Other books always mention the frictions between account and creative people, the eccentricities of creative directors, the political games, the expensive shoots, the shagging in the office, etc … this one speaks about the pure enthusiasm and drive of creating something. It actually nails the excitement you can feel in a brilliant pitch presentation - and those of you who cannot even fathom such a thing could exist, well, … read the book.

More posts to come soon.