On Thursday, we gathered over 100 friends of GERMAINE in a splendid location: the chapel of the “De Dames” school in Antwerp.

This was the appropriate place to share with everyone our choice to BELIEVE. Indeed, in the face of a financial crisis that hits our sector hard, and a structural transformation process that challenges the very basis of our profession, we choose to be optimistic, and see the half-full-glass. Never has the time been more right to reinvent communication, never has the need to experiment and learn been greater. For us and our clients and future clients and collaborators.

We believe in the future of brands - of course they’re not dead.

We believe in the future of communication - it just has to be reinvented.

We believe in the future of agencies - just not in the ones that today still don’t get what’s going on.

We’ve also presented our F-A-I-T-H model, which is basically the christallisation of everything we believe and have found true about brands.

And we’ve launched Migraine, GERMAINE’s and Gonzales’ strategic think tank. We’ll come back to those here later.

Confronted with all this news, Dirk Domen, our Creative Director, adopts the appropriate humble position. It might of course be the building too …

Is it a bird? Is it a plane? No, it’s a blog post on a blog that has been silent for some months.

As some of you may have noticed, it has been quite a while since I last wrote something here. One would be excused for thinking this blog was dead. Because that’s what some of my colleagues also thought.

So, let me explain why I’ve been silent so long, and why I’ve decided to start using this platform again. Because it may be a recognizable story for some of you: the story of trying to keep pace with all forms of social media, experiencing the pros and cons of Twitter and Facebook, mobile or not, figuring out what media serves what purpose best and fits one’s personality best.

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Samsung besliste om de verslaggeving van de Olympische Winterspelen en de Europaleague op sport- en cultuurzender Exqi te sponsoren. Samsung zet op deze manier zijn nieuwe Samsung Star Wifi in the picture. Germaine maakte vier spotjes die twee sportieve uitersten op artisitek verantwoorde manier combineren.

Klik hier nu en doe het licht uit op 27 maart.

Nice work from the boys&girls at Gonzales & Germaine. #wwf #earthhour

Updating all connections and knitting them together into one platform here at GERMAINE #GERMAINE #Gonzales #Migraine