Archive for the ‘Cultural Quotes on Advertising’ Category

Consumerism paves the way for social pathology

May 01st, 2009  |  Category:

images1The 19th of April J.G. Ballard passed away. The author of books such as  ”cocaine nights”, “super-cannes”, “millenium people”. Some of his books also made it to the big screen (”crash” with James Spader and “empire of the sun” with a young Christian Bale).

A few excerpts from his latest book I’m currently reading, ‘Kingdom Come’, in memory of (in the words of Anthony Daniels): “a close observer of our national malaise: indiscriminate consumerism combined with a sense of entitlement, and therefore resentment”. Or as the sunday times says: ‘It’s his ability to summon a deteriorated but recognizable modern world into being that makes him among the finest dystopians at work.

Kingdom Come

“Consumerism is the one thing that gives us our sense of values. Consumerism is honest, and teaches us that everything good has a barcode. The great dream of the Enlightenment, that reason and rational self-interest would one day triumph, led directly to today’s consumerism.”

“We resort to reason when it suits us. For most people life is comfortable today, and we have spare time to be unreasonable if we choose to be. We’re like bored children. We’ve been on holiday for too long, and we’ve been given too many presents. Anyone who’s had children knows that the greatest danger is boredom. Boredom and a secret pleasure in one’s own malice. Together they can spur a remarkable ingenuity.”

“There’s one thing left that can put some energy into their lives, give them a sense of direction. (…) Madness. Elective insanity. A willed insanity, the sort that we higher primates thrive on. (…) Elective insanity is waiting inside us, ready to come out when we need it. We’re talking primate behaviour at its most extreme. Witch-hunts, auto-da-fés, heretic burnings, the hot poke shoved up the enemy’s rear, gibbets along the skyline. Willed madness can infect a housing estate or a whole nation.”

“People feel they can rely on the irrational. It offers the only guarentee of freedom from all cant and bullshit and sales commercials fed to us by politicians, bishops and academics. People are deliberately re-primitivizing themselves. They yearn for magic and unreason, which served them well in the past, and might help them again.”

“Consumerism paves the way for social pathology.  Half the goods we buy these days are not much more than adult toys. The danger is that consumerism will need something close to fascism in order to keep growing. (…) Our streets are the cable tv consumer channels. Our party insignia are the gold and platinum loyalty cards. Faintly risible? Yes, but people thought the Nazis were a bit of a joke.The consumer society is a kind of soft police state. We think we have choice, but everything is compulsory. We have to keep buying or we fail as citizens. Consumerism creates huge unconscious needs that only facism can satisfy. If anyting, fascism is the form that consumerism takes when it opts for elective madness.”

Return of the blogger

Yes, I know, I’ve been absent. What can I say? Things were hectic around here (they still are), and then I went on vacation.

ski-holidays-nauders-v317t

First time in years that I didn’t bring my iPhone or any other smartphone, and I must say, it’s weird to notice how attached (read: addicted) to permanent internet connectivity one has become. So, yes, it was a form of cold turkey. But it allowed me to plunge into this very old technology, called “books”. And I’m happy to say I very much enjoyed “The Happy Soul Industry”. Not only because the book actually makes you feel good, but mainly because it’s about the first time I’ve seen the reality of advertising so well described. Other books always mention the frictions between account and creative people, the eccentricities of creative directors, the political games, the expensive shoots, the shagging in the office, etc … this one speaks about the pure enthusiasm and drive of creating something. It actually nails the excitement you can feel in a brilliant pitch presentation - and those of you who cannot even fathom such a thing could exist, well, … read the book.

hsi

More posts to come soon.

Sergeant Brian Griffiths

January 22nd, 2009  |  Category:

“Sergeant Brian Griffiths is brought to you by Cartwright & Jones - family butchers since 1897″

This quote comes from the column “Let’s brand our man’s army” by Jeremy Clarkson . OK, the column is 4 years old, but I’ve just read it in “The World According to Clarkson (Vol 2)”. In which Clarkson advocates the possibility for brands to sponsor the British Army. I can’t really make up whether he means it or not, but it’s really hilarious.

toy_soldiers_logo.jpg

“Everyone looks up when an Apache gunship heaves into view, so why not sell advertising space along its flanks? Obviously, in times of war you’d have to cover up the Pepsi logos because they’re a bit bright, but in peacetime, why not? (…) It’s all very well saying this is a ludicrous plan, but what would you rather have? HMS Persil or no warship at all?”

En nog ??n keer over keuzestress …

August 16th, 2008  |  Category:

Twee kleine aanvullingen op vorige posts:

Toevallig lees ik daarnet in De Morgen van vandaag, in een artikel over depressie:

“Niet alleen succes is een keuze, mislukking ook. Terwijl we al massaal aan ons uiterlijk moesten werken - rimpels krijgen is normaal, het daarbij laten niet - moeten we nu massaal werken aan het innerlijk. Hoezo, depressief? Je kunt toch iets ondernemen? Met een pil, een training of een therapie.”

Read more

En nog één keer over keuzestress …

August 16th, 2008  |  Category:

Twee kleine aanvullingen op vorige posts:

Toevallig lees ik daarnet in De Morgen van vandaag, in een artikel over depressie:

“Niet alleen succes is een keuze, mislukking ook. Terwijl we al massaal aan ons uiterlijk moesten werken - rimpels krijgen is normaal, het daarbij laten niet - moeten we nu massaal werken aan het innerlijk. Hoezo, depressief? Je kunt toch iets ondernemen? Met een pil, een training of een therapie.”

Read more

More reading

August 14th, 2008  |  Category:

Those who know me, know that I’m a huge Blackadder fan. So anyone even remotely connected with the franchise can count on my widest sympathy and deepest respect.

Now, anyone who can play both the Prince Regent in Blackadder, and then continue to become Dr House has found a fan in me, as Hugh Laurie obviously has done. But whoever can play Colonel Melchett at one time, make an interesting documentary on bipolar mood disorders, and then write a debut novel such as Stephen Fry did, simply shocks and awes.

general_melchett.jpg Read more

We’ve been reading

August 13th, 2008  |  Category:

Did I already mention the Alps?

The good thing about them is that you have loads of time to read (when not hiking, that is).

So, I’m going to delight you with a fresh round of “Cultural Quotes on Advertising”. Funny thing is, I never had the intention to read about advertising, let alone read professional literature when on holidays. But it turns out that 3 out of the 4 books I’ve read, talk about it, be it short or extensively. You can’t escape your passions, apparently.

whitenoise.jpg Read more