All Day Long

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Getting people to eat fruit and vegetables

VLAM, the Belgian fruit and vegetables producers, the exotic fruit importers and the main supermarkets all got together to create a campaign to convince Belgians to eat healthier, i.e. more fruit and vegetables. And they choose GERMAINE to develop that campaign. First of all, we created a name, "All Day Long", to reflect the fact that fruits and vegetables can be inserted in any lifestyle. Second, we developed a logo that should be simple enough to work on packagings, trucks etc, and still get the message across. And finally, we created a commercial that emphasizes the ease and convenience of fruit and vegetables through the day, and the energy you can get out of it.