BIVV - GERMAINE verzorgde de nieuwe campagne voor BIVV.
De nieuwe campagne van het BIVV probeert de autobestuurder bewust te maken van de gevaren van bellen achter het stuur, handenvrij of niet. 'Bellen achter het stuur leidt je af' en maakt dat je een gevaar wordt op de weg, voor jezelf en voor anderen. Als je rijdt, bel je dus beter helemaal niet. De campagne richt zich op de meest actieve 'autobellers' tussen 18 en 45 jaar en bestaat uit advertenties, baanaffiches en een TV-spot.
BIVV - Getting drivers to take a nap
Fatigue is one of the most important factors in road accidents, but it is also one of the most underestimated. Often, drivers are not aware of their fatigue, and if they are, they often keep driving stubbornly using fake solutions as drinking coffee, singing along and opening their windows. GERMAINE launched a campaign urging drivers to do the only thing that really helps: take a nap. We therefore introduced the concept "Pitstop", playing on a word play in Dutch ("pitten" means "to sleep").
BIVV - Getting drivers to respect pedestrians
The objective od this campaign for the Belgian Institute for Road Safety was to get car drivers to respect pedestrians. The best way to do this, is to make them realize that they too are pedestrians sometimes. In other words, the old adage rules: do not do to another, what you wouldn't want them to do to you. The headline: to respect pedestrians is to respect yourself.
BIVV - Getting drivers to be patient … and alive
It sounds like 'waiting a little won't kill you' but you can read it as ‘you’d better wait if you don't want to die'. A campaign for the Belgian Institute of Road Safety (BIVV) directed at impatient people who tend to neglect the signs at railroad crossings. We also developed educational material and a game especially for school students. Thousands of children participated and got to learn the rules in a playful setting.www.eventjeswachten.be
BIVV - Getting drivers and passengers to belt up
An often cited argument for not belting up is that one is only driving for a short distance. Like going to the shop around the corner for a couple of eggs. Or just off don to the sports center nearby. Or just dropping off the kids at school. We used these symbols of short distances in a campaign designed to make people think about belting up.
