Chrysler - Getting fashion victims to buy just the car for them
What can you say when a car model has such a striking design? Should you really bother to talk about its features? Its performances? Of course not. You talk about the exact thing people will buy the car for: its looks. More specifically, how it will make them look. That's why the central theme of this campaign was: "PT Cruiser. Making People Look Good". No need therefore to try and look good. Just buy the car!
