Mobiliteit - Getting drivers to drive courteously
How do you get drivers to respect certain rules? You let others do the talking for you. An admonition by the driver's children, partners, colleagues will have more impact. GERMAINE's job was to provide these "third parties" with the right arguments. And not even that, because all the slogans were invented by consumers themselves. Yes, it's "consumer-generated content". Offline. Since the start of the campaign, over 10% of all drivers have used one of our slogans in an argument with another driver!
